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At Forbes Vetted, we’ve researched, written and published roundups on dozens of wellness and self-care topics. A media buy refers to the purchasing of advertising from a media company like a newspaper, magazine, blog, website, or television network. There’s the big fish, like a commercial during the Super Bowl, the cost of which is estimated to be one million dollars for five seconds. Instead, smaller, more targeted buys will be in your business’ price range and reach a more specific audience.

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